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About Porcelaine de Paris
Founded 1773 by Jean-baptiste Locre, Porcelaine de Paris,
was one of the first manufactures to use the Chinese secret of
porcelain. It immediately aimed for the luxury trade, selling
to the Royal Courts of Europe.
But even then, a part of its production was utilitarian: such
as wine coolers, fruit baskets, vases etc.
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A vase from Locre
ca 1785 |
Locre trade-mark
1773 |
Glass cooler
ca 1785 |
After surviving the French Revolution, Porcelaine de Paris
steadily produced tableware as well as purely decorative pieces,
vases, boxes etc, receiving orders from all over Europe. Its
vitality was unbelievable, creating one new model every day over
30 years!
Around 1830, most of the factories responsible for the glory
of porcelain in Paris, closed. However the tradition could not
disapper, and new talented men arrived. Among them was Jean-Marx
Clauss, a german-born potter who bought a building Rue de la
Pierre-Levee, where he took over Locre's activity. "Porcelaine
de Paris" stayed at this address until recently.
Then, M. Achille Bloch run the factory from 1887, until 1914.
It is during that period that Porcelaine de paris created 9500
new items. His son Robert will take the direction of the factory
after World War I and transferred a part of the activity to a
new factory located 200 miles South of Paris. The decorating
studios stayed in Paris, rue de la Pierre-Levee. Robert Bloch
was helped by his wife who was a talented painter who worked
with Rob mallet-Stevens. The name "Porcelaine de Paris"
associated with the Locre's blue arrows, appeared at that period.
World War II started in 1939. Robert Bloch went to New York
with his family. There, he opened the "Blue Arrows Decorating
Workshop" on West Third Street. His partner, Paul Molho
went to Madrid. And both joined force again in 1945 to bring
the old factory of rue de la pierre-Levee back to life.
In 1949, transfers started to be applied to allow a larger and
less expensive production. And from that new technique came the
idea to decorate sanitaryware, from thee toothbrush glass to
the pedestal basins. An overwheiming favorable response followed.
In the 1980s, Patrick Molho, and Michel Bloit, sons of Paul Molho
and Robert Bloch became the heads of the company until very recently.
After disappearing from the American market for several years,
Porcelaine de Paris is now back, presenting its bath collection
of new decors as well as older, classic ones.
It keeps up with the pace of luxury, even in utilitarian products
consistently with its policy. We will bring
About Alma International
We are French, and started that American Company in 1997, to
import French products to the US. Our relationship with Porcelaine
de Paris is a long story, since Josette Andre started to sell
Porcelaine de Paris in her decoration boutique in France at the
beginning of the 1970s.
At the same time, her husband, Martial Andre, sold the sanitaryware
in his own company.
When we came to the US to develop that new company, Alma international,
we had stopped to work with Porcelaine de Paris for a while.
But one day, in 2005, thinking about what kind of products we
could import, we realized that Porcelaine de Paris was absent
from the American market.
We established a contact with Patrick Molho at the end of
2005, and then, when new owners bought Porcelaine de Paris, at
the beginning of 2006, we really started to promote these exceptional
products in the US, and we are ready to share our enthousism
and knowledge of these products, with you. |